Cvent has acquired Jifflenow, a B2B 1:1
and group appointments scheduling solution and iCapture, a lead capture solution
With these acquisitions, Cvent further expands its event marketing and management platform and hopes to offer solutions to help organisations: maximise trade
show impact by facilitating meetings and appointments with the highest-value
customers and prospects; increase the
number of event leads; and better qualify
and convert trade show leads.
“The Jifflenow team is excited to continue its mission
to transform meeting automation as an integral part of Cvent, a clear leader
that continues to transform the meetings and events industry,” said Hari
Shetty, CEO and founder of Jifflenow. “Last year, we
unveiled an expanded
partnership and integration with Cvent, and today’s announcement is an exciting
evolution of our relationship. It takes a highly committed team to reach the
level of success that we have achieved, and we’re excited to leverage Cvent’s
global scale, research and development resources and robust partner ecosystem
to continue to innovate to help organisations capitalise on their trade shows
and conferences.”
“Trade shows and conferences offer some of the highest
quality engagements sales teams will encounter, and iCapture was founded nearly
12 years ago with a single goal in mind: helping organisations capture those
engagements and turn them into revenue-generating opportunities,” said Brady
Roberts, president and co-founder of iCapture. “With organisations investing
more in trade shows to reconnect with customers and prospects, now’s a great
time to join the Cvent team and add our best-in-class solutions to their
platform.”
“Over the past nearly 25 years, we’ve helped power
global meetings and events programmes, and these acquisitions highlight our
continued commitment to innovation and delivering the best-in-class solutions
our customers need to drive their businesses forward,” said Reggie Aggarwal,
CEO and founder of Cvent. “We’ve known and respected Hari and Brady since
the inception of both Jifflenow and iCapture, and we are extremely excited to
welcome their teams to Cvent.”
