Cvent
has unveiled its new Cvent Webinar and Events+ solutions at Cvent CONNECT in Las Vegas.
Cvent Webinar is built directly on the Cvent platform and aims to simplify how organisations connect with their
audiences, increase customer and employee engagement, and maximise the impact
of their sales, marketing and training efforts.
"At Cvent, we understand the immense potential that webinars
and virtual events hold for organisations looking to expand their reach and
engage with audiences online," said Cvent CMO, Patrick Smith. "Cvent
Webinar has been built to meet the needs of today’s modern marketer, HR leader,
sales representative, and other professionals – making it easy for roles across
the organisation to deliver impactful webinars with minimal effort. We're
thrilled to offer a powerful tool to help users create truly engaging online
experiences."
Key highlights of Cvent Webinar include a simplified set up, a reinvented production
and attendee experience, per user pricing and integration with sales and marketing technology.
Also launched in Las Vegas, Events+ is a new solution that aims to enable year-round engagement with event audiences and empower users to
capitalise on the power of video to facilitate a more effective event marketing
strategy.
Events+
is built to leverage existing event content in a fully branded, on-demand video
library, enabling event organisers to better engage audiences and generate
interest for future events.
"Many
of today’s event organisers and marketers are hosting more events – across more
formats – than ever before, which can make it challenging to capitalise on all
the incredible content and leverage it to increase brand awareness and drive attendees
to their upcoming events,” added Smith.
“Events+
acts as a digital extension of an organisation’s event programme where attendees
will go to binge on curated ‘best of’ on-demand event video content and easily find
and register for upcoming events. We’re excited to unveil this new solution to
help organisations engage with their audiences year-round, while giving event
marketers and planners more opportunities to extend the life of their events
and maximise attendance for their event and webinar programmes.”
Events+ works with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and its cross-promotion tools are designed to help increase visibility, registrations and attendance across an entire event programme. It also includes a feature allowing logged in guests to see who from their prior event connections are planning to attend upcoming events.
Events+
aims to address many of the top event planner and marketer pain points by:
- Increasing awareness for
upcoming events and webinars
- Driving attendee engagement
in between marquee experiences
- Enhancing use of event video
content and session recordings post-event
- Mitigating complex, costly,
or ineffective online video hosting platforms
