Event:decision is partnering with You. Smart. Thing. to offer
measurement of the environmental impact of delegate travel for brand and
agency-led events.
The collaboration between event:decision and ‘You. Smart.
Thing.’ on carbon-track reporting allows event owners to measure accurately for
the first time the travel patterns and associated impact of visitor/delegate
travel, traditionally one of the largest and hardest factors to measure in
sustainability reporting.
The partnership underlines both companies’ commitment to
providing event organisers with formalised processes to plan, deliver and track
the impact of events and in making more sustainable decisions.
Matt Grey, director at event:decision, said: “Adding the
capabilities of You. Smart. Thing. into Track reporting takes the offer to a
completely new level. Now organisers of B2C events, B2B congresses and exhibitions
can both measure visitor travel impact and start to nudge visitors into more
sustainable travel behaviours.”
Chris Thompson, CEO at You. Smart. Thing. said: “Partnering
with event:decision is an important way for us to extend our commitment to the
corporate and agency-led market. We know that over 70 per cent of emissions generated
by larger-scale public events come from visitors travel and they will now
benefit hugely from measuring and being able to reduce this critical metric.
We’re delighted to be able to bring this offer to the MICE market alongside
event:decision.”
