A new app has launched to improve wayfinding and scheduling for visitors at large events, while providing additional revenue streams for event organisers.
Brought to market by event technology platform Gyder, the new event mapping app aims to improve visitor experience and increase revenue
by up to 30 per cent for event organisers through advertising and sponsorship options.
"The app has been created following in-depth research
among attendees and organisers to ensure it is not just fit for purpose but
also meets the needs of all event stakeholders," said CEO and cofounder, Ben Pearce. "This includes extensive
functionality without compromising individual privacy concerns, whilst
generating new revenues and reducing an event’s environmental impact.
Ultimately, our app is a tool to improve the event experience and create value
for all."
How does it work?
The app, which is free to event attendees and audiences, runs
on both iOS and Android and aims to improve the visitor experience through a
configurable, universal platform with functionality such as:
- Live mapping
and wayfinding tools
- Comprehensive
exhibitor directory
- Exhibitor
offers
- Sponsorship
and advertising across the whole platform
- Programme
and itinerary creation
Gyder’s apps include sponsorship, advertising and offer
options, allowing organiser teams to identify and create revenue generating
partnerships. This aims to move the app from an event cost to a source of income.
"We want to give all organisers the ability to digitise
their events quickly without the traditional problems of building an event app
from scratch or the unsustainable and costly need to print programmes," added Pearce. "Apps are often seen as an expensive nice to have, our mission is to change
that perception. Instead, apps should be an integral part of any event,
engaging the attendees and audience not just for the time they are onsite but
for days before and after, perhaps even 365 days a year."
A sustainable option
"Printed programmes can be environmentally unfriendly, have
a high cost, and are often outdated and inaccurate due to print lead times. As
a result, printed programme sales have declined, reducing revenue from sales,
advertising and sponsorship. Event organisers, using Gyder, can reverse the
trend to increase income while also helping the environment," added Pearce.
This year, more than 500,000 people are expected to download
Gyder apps at events including The Game Fair, The Great Yorkshire Show and The
Northern Shooting Show.
Further information is available via https://gyder.app/
