An increasing number (88%) of event professionals have used
AI in the last year, but few of them know more than the basics, a survey by CHS
Birmingham has revealed.
The research found that while 71% of people in the industry are
using AI on a daily or weekly basis in their work, 58% admitted they don't really understand how it works and many are still concerned about its impact on the industry.
Despite this paradox, a growing number are adopting AI with
70% of respondents reporting they are actively experimenting with the
technology right now.
The snapshot survey carried out two months ahead of CHS
Birmingham revealed that 88% of event professionals see AI as a useful tool to
save time on administrative tasks.
However, despite widespread adoption, significant anxieties
remain. Seventy-five per cent of respondents cite data privacy and security as
their primary concern, while 67% worry about losing the human
touch that makes events special. The survey reveals an industry caught between
excitement and apprehension, with 54% believing AI will be essential for
staying competitive within just two years.
AI in the events industry will be top of the conference agenda
at CHS Birmingham, which takes place at ICC Birmingham on 28 October. Main Stage
sessions under the title "You and AI: Hope, Hype or Headache," will directly
addresses the questions keeping event professionals awake at night.
Register
for CHS Birmingham 2025 - CHS Birmingham
