HeadBox has released a new whitepaper highlighting the challenges global travel managers face in managing meetings and events.
The report, Global Perspectives: How Travel Managers Are Tackling Meetings & Events, draws on interviews with eight experienced travel managers from organisations including Microsoft, EY, and Fidelity. It identifies structural obstacles that prevent meetings and events programmes from operating with the same strategic oversight as business travel.
Key issues include fragmented ownership across marketing, HR, procurement and regional offices; limited visibility of spend; compliance gaps; resistance to change; and undefined success metrics, which make it difficult to demonstrate value or secure resources.
HeadBox CEO and founder Andrew Needham said: “This whitepaper is a call to action. The technology, the expertise, and the frameworks exist right now to bring meetings and events into the same strategic conversation as business travel. At HeadBox, that is exactly what we are here to help organisations do.”
The whitepaper also includes a 12-month KPI roadmap and a toolkit of practical tips for travel managers looking to build more strategic meetings and events programmes. It is available to download from HeadBox’s website.
