IBTM
World is promising its smartest event yet with the launch
of new technology designed to elevate the attendee experience and
create better business results for all attendees.
The trade show, taking place at Fira de Barcelona on November
28-30, has optimised its matchmaking platform to include a new guidance
tool, WalkMe. Enhancing the platform’s ability for exhibitors to search for and
request appointments with key buyers, the new tool is designed to be a ‘how to’
companion, walking exhibitors through every step of the preference selection
process.
Responding to demand, visitor buyers will also have
access to the matchmaking platform for the first time at this year’s event
meaning they too can schedule meetings with exhibitors before the show.
Alongside
exhibitors and hosted buyers, visitor buyers will now have their diaries synced
to the official IBTM World mobile app for schedule management. Visitor
buyers must register before Tuesday 31 October in order to be eligible for access to
pre-scheduled appointments.
IBTM World has also launched an Exhibitor
Dashboard for its 2023 edition, allowing exhibitors to measure return on
investment at a glance. This tool enables exhibitors to see how many
visitors and buyers are viewing their event profile in real time, as well as
how many leads they gathered in total during the show using the Emperia app.
Vasyl Zhygalo, IBTM World’s portfolio director, said: “At IBTM
World, our goal is to provide all attendees with the tools they need to build
as many inspiring and profitable business connections as possible in just three
days. The addition of such invigorating technology to this year’s show,
alongside the classic tools we know our delegates value and love, only enhances
this offering and enables us to provide attendees with even greater value for
their time and money.
“In a business
landscape where employees are more selective in the face-to-face events they
attend, we appreciate that delegates’ time is something we have to earn, and I
can’t wait to see the difference the innovations at this year’s show make to
attendees’ experience and their business opportunities.”
IBTM World is also
working with a new registration provider, Iceni Event Solutions, for its 2023
event. In addition to registration, Iceni will also launch its new automated
Certification Tool, which will track each individual visitor and buyer’s
session attendance and issue them with a complete overview of their progress
after the event.
Nicky Hale, director at Iceni, said: “We're
honoured to be partnering with IBTM for its attendee certification programme. We’re
looking forward to showcasing our system and demonstrating how, with the right
tools, you don’t need to spend unnecessary hours and resources on the administration. This will help to free up the IBTM team to focus on what they
do best - delivering a world class event.”
For more
information visit: https://www.ibtmworld.com/
