An online tool that lets planners book meetings in real time
won the favour of industry decision-makers at a recent event.
Venuedirectory.com and beam brought together more than 20
senior executives from major hotel groups and venues, industry associations,
venue booking agencies, travel management companies and event agencies to discuss
Instant Book.
“The Leaders’ Roundtable was a real eye-opener,” explained Kerrin
MacPhie, Meetings Industry Association (mia) CEO. “I heard from hotel groups
that are making Instant Book work very effectively. It made me want to get more
involved and help our sector to embrace this new way of booking.”
She added: “This is needed now. It gives 24/7 accessibility
to book small meetings, releases the pressure on venues suffering from staff
shortages, helps to raise awareness and helps agencies to find out about
availability without having to wait for hard-pressed venues to respond. It’s
something that the whole industry can get behind.”
Juliet Price, development consultant at beam said the
organisation is looking to share best practices across the sector and will
support both those that are already using Instant Book and those who have yet
to engage with Instant Book.
