Venture capitalist trust Foresight has invested £2.8 million in Live Group to support its development of
audience engagement technology.
Audience DNA is a profiling tool that enables the team and clients to understand the preferences, networking dynamics and learning styles of event attendees to foster personalised connections.
Founded in 1975 and headquartered near London with an office
in Singapore, Live Group has a diverse international blue chip
client base combined with a long history of supporting all main UK Government
departments.
The management team comprises CEO Toby Lewis and
MD Stephen D Pickett, who head a team of more than 30
professionals. Live Group offers live, virtual and hybrid events and has developed several tech products to enable audience engagement and stakeholder communications.
Hugh Minnock, investment director at Foresight, said: “Live
Group is a well-established and respected events management company, and we
look forward to supporting Toby and Stephen as they embark on the next stage of
growth in the UK and internationally.
“Live Group’s investment in and commitment to embracing
technology is a clear differentiator and this funding will enable them to
continue to innovate and deliver engaging and interactive events for their
clients while also entering new geographical markets.”
Private equity chair Jonathan Harman
and Minnock will be joining Live Group’s
board following the investment.
Toby Lewis, CEO of Live Group, added: "We
are thrilled to propel the rapid development of our digital engagement
technologies. This latest investment marks a significant stride, providing our
clients with enhanced empowerment. It ensures precise measurement of event
spend and behavioural impact, allowing us to tailor a bespoke content journey
for each individual rather than opting for a generic solution aimed at the
entire audience."
