The Power of Events has launched its first research project
in conjunction with the University of Northampton.
The pilot marks the first research project deployed through
the Power of Events app and aims to delve into the realm of decision-making
within the event industry.
Starting from Wednesday 22 May, the research project will
unfold fortnightly until mid-July. Each deployment will take less than five
minutes to complete, providing industry professionals with an accessible
opportunity to contribute to cutting-edge research. Users of the Events
Industry Insight App will receive notifications alerting them to the
availability of the research on their app.
The research, spearheaded by Claire Drakeley, senior
lecturer in events management at the University of Northampton, seeks to
address the issue of ad-hoc and subjective decision-making processes prevalent
within the event management sphere.
Often relying on intuition, decision-making during live
event operations poses significant challenges and risks, encompassing safety,
financial, reputational, and operational ramifications.
Recognising the imperative for transparent, robust
decision-making, particularly in crisis situations, this research aims to
illuminate and refine the on-site capabilities within the events industry.
Through analysis supported by The Power of Events and The
Events Industry Insight App, the research aims to foster a culture of
mitigating risks and enhancing the likelihood of successful outcomes.
This research is made possible by the Events Industry
Insight App, the first digital app tool available for all commissioners of
research in the UK events industry. It has already received more than 1000 registrations
and is accessible to all industry professionals as a free download.
"We believe that by helping the industry researchers
and event professionals harness their collective wisdom and expertise within
the industry, we can support them in driving meaningful change and elevate the
standard of decision-making processes," said Rick Stainton, founder of The
Power of Events.
"Through the Events Industry Insight App, we aim to
facilitate a culture of insight sharing and cross sector collaboration using a
21st century digital tools."
Those interested in commissioning their own research
projects are invited to reach out to [email protected] to explore
collaborative opportunities.
To get involved in the Events Industry Insight App, download
from the Google Play or Apple App Store and register today.
