Realise has partnered with Texas-based
Zenus, a leader in 'ethical facial analysis' for events.
The international team of Realise technical events professionals will support the
deployment of Zenus' AI technology across the world. Realise will also provide
strategic consulting to increase Zenus’ expansion in the European event market.
Since
2015, Zenus has offered real-time, insights into attendee engagement, capturing behavioural
metrics such as audience energy scores, impressions, dwell time, and
demographics. Clients include leading event organisers, experiential agencies,
field marketers, and corporations.
“We’ve
seen so many clients fail to collect the data that provides truly actionable
insights from their event investment. With the combination of Zenus’
cutting-edge solutions and our high-touch support, clients don’t have to be
technologists to get successful results. We become a seamless extension of the
team and can deliver around the world,” said Realise’s CEO David Preston.
Zenus CEO
and co-founder Dr. Panos Moutafis added: “We are delighted to be working with
Realise. They came highly recommended, and we see them as a great complement to
our growing range of ethical AI products and services. They understand the
capabilities of our technologies, and as events professionals they can deliver
the necessary level of support for all our clients.”
Zenus' facial analysis technology captures
impressions, demographics, dwell time, and positive sentiment in any physical
location. Zenus deploys its proprietary AI models on custom-made IoT devices
that aim to minimise bandwidth requirements and protect people’s privacy. Zenus’ claims it behavioural analytics solution results in more informed event designs, improved
presentations, increased metrics for sponsors and exhibitors, and additional
ways to gain opt-in leads.
Realise works with event technology suppliers to design and
deliver welcoming experiences for face-to-face and online events, providing event registration and data analytics and insights. Realise also provides customised training
and consultancy for event companies, agencies, exhibitors, and speakers.
