The Business of Events (TBOE) has released its
2023 prospectus and confirmed Rachael
Boraston as head of partnerships.
The new prospectus outlines
commercial opportunities that could help fund the work of the new policy unit,
which has been set up with the objective of developing a policy agenda for the
events industry ahead of the next UK general election.
Rachael Boraston, formerly head of destination at London &
Partners, has joined TBOE in a freelance capacity as head of partnerships and
will look to drive forward new opportunities to support the work of the policy unit.
Boraston has been a familiar face advocating for the
wider events industry. Prior to her time at London & Partners and London
Convention Bureau, she worked as client success manager at the Financial Times and has worked extensively promoting the
sector in Los Angeles.
Martin Fullard, associate director, news and content, The Business of Events said: “The work
we are doing to create a policy agenda for the events industry is vital and
requires a lot of patience and energy. Over the last few months, the team have
been working hard to build a structure that enables us to engage with the
industry and to present and develop initiatives with key industry stakeholders.
“To support this
work, we have been truly humbled by the generous support of our existing
partners, but more are needed to ensure greater progress is made. As such, I am
delighted that Rachael Boraston has joined us as head of partnerships.
“Rachael’s
experience in the sector needs no introduction, and she shares our passion for
building a solid, evidence-based plan for the sector.”
Rachael
Boraston said: “I
am delighted to be supporting such an important initiative for our industry.
“As someone who
so passionately believes that our sector needs a firm agenda and evidence-based
support, as well as be able to demonstrate what it can offer the UK, I'm so
proud to support TBOE, and to onboard partners to further facilitate the great
work being undertaken.”
TBOE is able to deliver its programme of activities thanks to the support of strategic and commercial partners, which include leading business events destinations, major venues, convention centres, stadiums, trade shows and exhibition companies, brand agencies and technology providers alongside Government departments and other public sector organisations.
Download the 2023 prospectus here.
For partnership enquiries, contact Rachael Boraston on [email protected]
