The fall in value of the pound is set to cause a surge in US
event planners heading to London, according to boutique hospitality company
Green & Fortune.
The company is gearing up for an upturn in US events as the
dollar exchange rate strengthens against the pound. The pound has seen a 22 per cent falloff in value from
just six months ago and has spurred a focus for US corporates to host their
events in the UK and Europe.
Rebecca
Harris, business development director at Green & Fortune, said: “London is
well and truly back on the map as an event destination: the world marvelled at
the recent spectacle of the Queen’s funeral which highlighted London’s ability
to stage incredibly high-profile events and the exchange rate is without doubt
one of the biggest contributors to why the capital is again the go to
destination.
“We’re excited that many of our Stateside clients will be coming
back earlier than anticipated and we can’t wait to show off our new location,
Rose Court Events, to many customers who haven’t been to the UK
recently.”
The UK has also just announced the reintroduction
of a tax-free shopping scheme for international visitors to the United Kingdom
giving London an even greater pull for event organisers and the
b-leisure market too.
Green &
Fortune exhibited at this year’s IMEX America with London & Partners and
reported high demand for its locations in Kings Cross, the South Bank and in
the heart of Westminster, such as Kings Place, Sea Containers Events and Rose Court Events.
Founded in
2008, Green & Fortune has hosted some of the world’s biggest brands and content
providers such as The BBC, Wired, and C21 Media.
