The Business of Events has confirmed VisitBritain as its
latest official partner for its 2023 programme. It marks a fifth year of
consecutive support to the policy unit and think tank.
VisitBritain is Britain’s national tourism agency, and its business events team has developed and maintained a strong international
reputation in the global events sector. The team places a great deal of
emphasis on the fact that business events are more than just tools for economic
growth, they are vital drivers for culture, education, and opportunity.
VisitBritain is also home to The Business Events Growth
Programme, a dedicated funding stream which to date has supported more than 150
events in 19 cities across Britain, supporting key business sectors such as
technology, creative services and medical and life sciences.
Another key focus
for the team has been to work closely with our nations to further support convention bureaux as they continue to attract international business. This has been achieved
through areas such as enhancing government advocacy for the industry, investing
in critical research, focusing on the legacy and impact of the sector and
offering educational workshops and toolkits to boost knowledge on
transformative trends.
Paul Black, head of business events at VisitBritain, said:
“VisitBritain's partnership with The Business of Events is a vital opportunity
to further shine a spotlight on the dynamic and evolving business events
sector, raising awareness of its enormous economic and societal contribution as
well as its desire to drive change. The Business of Events has provided
invaluable research which has had huge significance on our sector, working
alongside key senior leaders and our nations to impact the future of the
Business Events industry."
Martin Fullard, director, news and content at The Business of Events, said: “To have
the support of VisitBritain Business Events is vitally important to the work
carried out by The Business of Events. While Great Britain is a global
powerhouse when it comes to tourism, we should never short-change the value of
business events. Not only are they a vital inbound revenue stream, but we
export billions of pounds of event services annually also.
“Paul Black and his team have done incredible work in
educating and supporting their partner network across the country, and the
toolkits and guidance they offer reaffirm how passionately they feel about
having a strong events sector.
“It is these qualities which makes this a very strong
partnership, and we look forward to supporting them on their projects.”
