VisitScotland Business Events has launched its Transformation Protocol, a new national
initiative which aims to maximise the impact business events can have when they
come to Scotland.
The idea for the initiative has evolved over the past few years, as event owners and organisers, convention bureaux and
national bodies have begun to understand the greater
impacts business events can have in a destination, beyond immediate spend and
economic benefit.
The Transformation Protocol seeks to ensure opportunities to facilitate
connections between event organisers and national Scottish partners who are not
already involved in the event. It is a collaborative national initiative that will
include VisitScotland, city convention bureaux, key conference centres and
venues, PCOs and inbound event organisers.
By understanding the drivers, motivations,
and key areas of expertise for inbound events, VisitScotland Business Events hopes to be able to connect event organisers and key delegates with national
partners, including innovation and research centres, policy leads, industry
bodies, social enterprises and business leaders.
As part of the new initiative, VisitScotland Business Events
will facilitate a wide range of support to organisations bidding for events,
from bid stage to delivery stage, including bid support and endorsement;
collaboration on a transformation agenda; knowledge exchange meetings and
sector and industry introductions.
VisitScotland Business Events has already partnered with a wide variety
of organisations from across Scotland including The DataLab innovation centre,
Technology Scotland, FinTech Scotland and the Scottish AI Alliance – with more
partners being recruited. All partners have committed to work with conference
organisers and engage with delegates to help elevate their event and create
real transformations.
Rory Archibald, associations and sectors, VisitScotland
Business Events said: “Over the past few years we have seen a significant
increase in demand for events that champion collaboration with local experts
and sectors to add extra value to the overall experience for delegates. The
Transformation Protocol provides us with a great platform to support our
partners in helping to deliver events that do just this, in doing so allowing
us to focus on promoting business events as a key driver for social and
economic change and for the wider global economy.”
To find out more about the Transformation Protocol visit: https://businessevents.visitscotland.com/why-scotland/associations/transformation-protocol/
