The Alliance of Independent Event Agencies (AIEA) and the Meetings Industry Association (mia) will deliver a series of back-to-business events as part of their continued partnership.
“We are delighted to be further collaborating with the AIEA to jointly provide much-needed support to all members at this crucial time,” Jane Longhurst, chief executive of the mia said.
“We hope that these initial sessions will further promote an even greater understanding of each party’s needs, which will ultimately enable us as industry to grow back even stronger.”
The new three-part event series begins on 7 April and will address new findings from the research worked on by both associations throughout the pandemic.
Attendees will hear from a panel made up of board members from each organisation as they discuss both the challenges and opportunities presented to the sector from the latest findings. The audience will also be encouraged to get involved in the discussion.
The second event on 21 April will address the rising influence and role of hybrid in future business meetings and events. The panellists will explore advancements in hybrid technology and a number of mia member venues will be invited to showcase their evolved events offering.
The event series concludes on 5 May with a session from the mia. The session will share best practice guidance work and discuss existing models and whether they are fit for purpose and fair for all parties in key areas such as cancellation terms and rate strategies.
“The partnership with the mia makes perfect sense, collaboration is key in today’s new world so joining forces to support our members is crucial,” Kerry Walsh, chairman of the AIEA added.
“Whether that’s in planning and executing events, learning from each other’s organisations, or just simply in bouncing ideas around, our members have a wealth of knowledge that can help each other overcome obstacles and these joint sessions will be vital for leading that charge.”
Find out more about the sessions here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
