It's all change at brand experience agency Owl Live with the announcement of new leadership, a new direction and ambitious growth plans.
Lauren Mucklow and Muriel Holdsworth have been appointed to the roles of joint managing partners of the Liverpool and Windsor based brand experience agency.
Mucklow and Holdsworth have been tasked with leading the agency in a new direction, including ambitious plans for growth. Holdsworth will assume responsibility for client services and all commercial activity and Mucklow will take the lead on performance across Owl Live’s delivery channels.
Owl Live founder Antony Greenberg will continue to support the business by joining a new advisory board with Amanda Vine and Barry Day, who have been consultants to the business for some time.
Greenberg said: “After much consideration, I believe that now is the right time to take the company to the next level, but well-considered, sensible, and steady growth requires some changes.
“Lauren and Muriel have been appointed to lead the agency in an exciting new partnership. As joint managing partners, I know their ideas, determination and passion will help Owl Live to realise the next phase of its growth journey.”
Holdsworth said: “I’m excited by what lies ahead. Hand on heart, this has been the most exciting year and a half of my career. Owl Live has something truly unique – an ambition and hunger for success that I’ve rarely seen so evident in other agencies. We have amazing people, we work for amazing clients, and we do amazing work.
“Every day, I can see each team challenging clients’ pre-conceptions and raising the bar. I can’t wait to co-lead the agency and am confident that we will carry on growing and become a well-known force to be reckoned with in the industry.”
Mucklow added: “It's an absolute privilege to be driving this progressive agency forward with Muriel into our next chapter.
“I have been with Owl Live for 10 years. What gets me out of bed in the morning is having the opportunity to work with such a talented, creative, and passionate bunch of people on a daily basis, and to witness the way our clients respond to the way we approach our projects is inspiring.”
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
