'The government doesn't understand events': mixed reaction to budget

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Chancellor Rachel Reeves Chancellor Rachel Reeves Photo Credit: www.gov.uk

Eventprofs have had a mixed reaction to the budget, with one business owner claiming that the new government "doesn't understand or value" the sector.

EDGE Venues CEO Jacqui Kavanagh slammed the increase in employers' National Insurance contributions - and added that the move could see hospitality jobs replaced by AI.

She said: “Whilst support with business rates and investment in growth are welcome, the impact of an increase in National Insurance contribution by up to 15 per cent from April 2025, is a deep blow for a meetings and events sector currently bucking the trend on growth. The hospitality sector by its very nature provides specialist services – there is a threat that personal services may have to be replaced by AI in some instances to reduce cost, dumbing down the services that we offer.

“This was never going to be a budget full of giveaways, but it is frustrating that the government is laying the burden of fixing the economy on small businesses.

“These measures show that this new government doesn’t understand, or value, the potential of the meetings and events sector, in growth or the contribution of £60+bn a year that it currently provides to the UK Exchequer.”

Cost increases

The Meetings Industry Association (MIA) welcomed the government’s promise of a “genuine living wage”, but added that these changes would reflect further cost increases to businesses and reinforce recruitment and staffing challenges across the sector.

MIA chief executive Kerrin MacPhie said: “The rise of the National Living Wage to £12.21 an hour for over 21s and the 16 per cent increase in minimum wage for 18–20-year-olds will have implications for our sector, increasing operating costs from April 2025 and further impacting pricing and profitability.

“Given the ongoing staff shortage in the sector we have been actively encouraging organisations to consider the employment of apprentices to fill and grow into roles. With it announced today that new and existing apprentices’ hourly wage will raise from £6.50 to £7.55 an hour from April 2025, having already increased from £5.28 earlier this year, this is becoming increasingly less viable.”

MacPhie also lamented the increase in employer’s National Insurance contributions from 13.8 per cent to 15 per cent, saying it reflected significant cost increases when spread across the average workforce – particularly for large-scale conference centres and venues.

“While the £5,500 increase to £10,500 Employment Allowance means those with a smaller workforce will be less impacted by the rise in employers’ contributions, increasing taxation on salaries could potentially stunt wage growth within the sector", she said. "With tighter margins, employers may feel reluctant to increase wages at the same rate as before given the increased investment this requires, which could increase the appetite for careers in alternative industries as we experienced during the pandemic.” 

Chancellor Rachel Reeves announced that the 75 per cent discount on business rates for the retail, hospitality and leisure industries will be replaced by a discount of 40 per cent, up to £110,000. MacPhie said that this would create a significant increase in expenditure for those that have found much-welcome relief in the scheme.

She said: “Currently, event venues may be eligible for the scheme dependent upon their specific use of the venue as well as local authorities’ interpretation of the scheme’s guidance. We have long had challenges based on the definition of hospitality and leisure and where business meetings and events sits, so we continue to ask for clarity on this so that venues can understand whether they will be entitled to some level of relief.”

However, MacPhie welcomed the £1bn investment into aerospace, £2bn investment in automotive and £500m investment in life sciences, hailing it as a positive step in positioning the UK at the forefront of innovation while boosting inward investment.

Pivotal step

“Increasing the attractiveness of the UK as a destination for business is a pivotal step in attracting international conferences and exhibitions in these fields. Boosting inbound tourism and showcasing UK event spaces on a global scale can only be a positive for long-term growth as we strive to position the UK as the go-to event destination.”

Joss Croft OBE, CEO, UKinbound, the trade association for inbound tourism, said: “We welcome the increase in employment allowance, the freeze on fuel duty and the investment in the regional rail networks, however we are incredibly disappointed to see Air Passenger Duty increase and that businesses across the industry will see operating and staff costs rise.

"As the UK’s second largest service export industry, inbound tourism is an incredibly powerful driver of economic growth across the UK and has the potential to grow 20 per cent by 2027, but businesses in this sector are now facing a new tide of challenges.

"We are however committed to developing a strong working relationship with this Government and will continue to make the case for specific policy changes, such as expanding passport-free travel schemes for under 18-year-olds, enhancing our five-year visitor visa and introducing tax-free shopping, which can deliver immediate growth across the whole of the UK."

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