Analysis News

changing mind

September 15, 2026Beyond ROI: can we measure what an event does to people?A new festival is asking attendees whether exposure to different ideas and perspectives has changed their outlook. Should we follow its lead?Read More

Is the event booking model fit for purpose in the Covid-19 recovery?

May 11, 2021Is the event booking model fit for purpose in the Covid-19 recovery?From Monday 17 May events are back. But will the events booking model as we know it return?

Did 5,000 Spanish rock fans just prove events CAN return safely?

May 4, 2021Did 5,000 Spanish rock fans just prove events CAN return safely?“Light at the end of the tunnel.”

M&IT Talks: Reward and recognition with Penguins' Abbie Hanton

April 24, 2021M&IT Talks: Reward and recognition with Penguins' Abbie HantonReward and recognition has been one of the biggest headaches for companies during the pandemic.

Roaring back

April 20, 2021Roaring backEmboldened by the vaccine rollout, eventprofs are increasingly working on in-person live events for this year, according to the latest Northstar UK PULSE Survey

I feel fine! Why my jab gave me confidence for Covid-19 recovery

March 24, 2021I feel fine! Why my jab gave me confidence for Covid-19 recoveryWhat’s it going to feel like? As I headed to the Brighton Centre to get my first dose of the Covid vaccine, that was the main question running through my head.

Time to start planning! Eventprofs welcome PM's roadmap

February 23, 2021Time to start planning! Eventprofs welcome PM's roadmap“Thank you Boris”: three words that have not been heard much from event professionals in the last year.

Vaccine passports – the way back to staging live events?

February 2, 2021Vaccine passports – the way back to staging live events?Could vaccine passports be the quickest and safest way to enable live events to re-open? Liz Taylor, corporate event planner and MD of the Taylor Lynn Corporation, reflects on the practicalities and moral dilemmas a vaccine passport scheme would pose for event professionals.

Goats: the next big meeting trend? You have to be kidding!

February 2, 2021Goats: the next big meeting trend? You have to be kidding!Go on, hands up. Who had goats as the next big meeting trend? Any of you? Didn’t think so.

Hybrid theory: sticking plaster or long-term solution?

January 29, 2021Hybrid theory: sticking plaster or long-term solution?Hoping for September. That's the mantra among event professionals at the moment, when faced with the question of when we can get back to holding events.

Forget Blue Monday, all eventprofs want is to Get Covid Done

January 11, 2021Forget Blue Monday, all eventprofs want is to Get Covid DoneMonday 18 January is Blue Monday. The third Monday of January is recognised as a day when we’ll all be feeling down, whether that’s due to the bad weather, long nights, lack of finances, or the post Christmas blues.Show More

Subscribe Now!

Get the latest news and events.