Global meetings and events agency BCD M&E has released details of its new in-house brand experience service, The Collective.
BCD Meetings & Events (BCD M&E) has launched The Collective to offer clients an end-to-end brand experience service that goes ‘beyond the traditional event.’
With the ‘attendee journey at its core’, The Collective will provide high-end production in order to create brand experiences.
“We have been strategic in our investment over the past three years to strengthen our in-house capabilities across experience design, creative content, graphic design and high-end production to meet our customers’ needs,” said Christine Erickson, SVP, The Collective NORAM & Industry Relations.
“The Collective is the culmination of organic growth and acquisition which expanded our speciality capabilities to create an ‘agency within an agency’ for organizations wanting one specialized solution across the total experience.”
The Collective will initially launch in the US and UK markets and will be targeted at clients whose focus is on the importance of creating a lasting experience.
“We’ve seen an increase in customers who value an outsourced model for their high-touch, experiential events that go beyond traditional logistics and incorporate end-to-end brand experience,” said Helen McCabe, managing director, UK.
“We’re already great at meetings and events. This is an opportunity to focus our efforts in delivering brand engagement strategies with the attendee journey at its core.”
The Collective adds to BCD M&E’s 35-year legacy of creating live and virtual events across the world.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
