Beam, the association formerly known as HBAA, has partnered with independent travel group Advantage Travel Partnership, with sustainability advisors and accreditation specialists, Greengage Solutions and with market data providers Venue Performance.
The strategic partnerships are part of beam's continuing mission to remain helpful to the business events, accommodation, and meetings sector.
“As an association, we are committed to helping our members and the association itself to access the key services and information that they need to run their businesses successfully today,” beam board director, Des Mclaughlin said. “Our strategy is to form partnerships with leading specialists within the sector.
Photo Credit: Des Mclaughlin, beam director. Image: supplied.“Advantage Travel Partnership, Greengage Solutions and Venue Performance are all well-established industry leaders in their areas of expertise and they join our existing partners and associates The Meetings Show, Clareville PR, GoTo Events, venuedirectory.com and Visit Malta in working with us.”
Through its collaboration with Advantage Travel Partnership, beam’s members will have access to Advantage’s global accommodation programme content. Similarly, Advantage’s Travel Management Company (TMC) members can utilise beam’s Code of Practice for meetings and events, providing business guidance.
Advantage Travel Partnership business development manager Andy Boorman, said, “There are so many mutual benefits to our partnership, including driving the industry agenda together as established and recognised industry membership organisations.”
Greengage Solutions provides independent advice and support to the travel and events sector and its audited ECOsmart accreditation is widely employed by venues as a benchmark of sustainability best practice.
Greengage Solutions CEO Andrew Perolls, said: “beam and Greengage are perfectly aligned partners with a joint commitment to helping members work towards a sustainable and net-zero carbon future.”
Venue Performance is a future-focused, competitive benchmarking service that helps venues understand their performance set against their competitors. It provides information about the future to help them with decision-making.
Venue Performance founder, Peter Heath, said: “We’re greatly looking forward to helping beam and its members to navigate the changing world of events by providing clarity and insight into market activity using our unique M&E data set.
“It's leading associations like beam that venues and suppliers turn to for leadership, guidance and authority at challenging times like this. We all want the same thing - to bounce back quicker and stronger than ever and partnerships are in Venue Performance's DNA.”
Mclaughlin added: “It’s great to have these three industry leaders as our partners. We’re proud to be working with all of our partners and associates.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
