Creative communications agency DPRG will run the promotional events leading up to the Commonwealth Games in Birmingham next year.
The Birmingham 2022 Organising Committee have already worked with DRPG on the design and launch of the mascot, Perry, and on a sports festival to celebrate the year countdown until the games begin.
Perry the Commonwealth Games 2022 mascot.The Games is expected to see around 4,500 athletes from 72 nations and territories compete in 19 sports across 14 competition venues from 28 July to 8 August 2022.
As the biggest event to be held in the West Midlands, it is expected to attract more than one million spectators to the city and have a global TV audience of 1.5bn.
DRPG CEO Dale Parmenter said the group's West Midlands heritage and global presence means the Commonwealth Games is a, 'fantastic fit with our ethos; both a celebration of our diverse, local community and the bringing together of people and countries from all over the world'.
“We are really excited to be supporting the Games every step of the way and long into the future as the legacy of the event lives on in Birmingham and beyond,” Parmenter added.
He added: “This is a great opportunity for us to fully flex our creative muscles and connect with other key businesses in the region to work together and make this the best Commonwealth Games yet.”
Matt Eagles, head of communications at Birmingham 2022, said: “It is great to have DRPG on board as our official promotional event services provider. They are well known for their impressive, highly creative events that not only wow people, but create a lasting impact. Birmingham 2022 is a Games for everyone. Working together with DRPG we want to engage and connect with the nation to build excitement for the Games.”
DRPG will also be sponsoring Birmingham based boxer, Delicious Orie, who will be competing in the 2022 Games.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
