Søster is the new creative agency formed from the existing Studio Black Tomato - Black Tomato’s content and marketing branch and Black Tomato Agency – Black Tomato’s group incentive travel division.
Søster, taken from the Danish word meaning sister, will draw upon existing insight and expertise to work with clients across travel, luxury and lifestyle who are eager to use a lust for travel as a vehicle to engage with audiences.
Matt Smith, co-founder of Black Tomato said: “We have been providing strategic, creative and experience services to clients and partners for more than a decade via studio Black Tomato and Black Tomato Agency, and to now be offering these specialisms in an integrated and relevant way under the søster brand is something we are all extremely excited about.
“We have listened to our clients' challenges and needs over an extended period and observed an increasing demand for a much more joined-up, integrated approach to brand strategy, creative and brand experiences.
“We recognised that whilst there are many strategy agencies, creative agencies and experiences agencies in existence, none were bridging these individual key pillars together in the way that søster does.”
Søster’s new managing director, Alex James, added: “It is extremely exciting to have this interconnected team of experts from strategic, creative and experiential backgrounds combined to supercharge our unique proposition to our customers and to ensure they deliver on their strategies in 2022 and beyond.
“I am humbled to be leading such a knowledgeable, empathetic and dynamic group, and immensely proud and honoured to be part of a majority female leadership team.”
The new agency has already established relationships with a portfolio of clients including Explore Charleston, MSC Cruises, One&Only, Saga, TWYN. Nu Skin and Virgin Limited Edition.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
