EIA calls for national event strategy at manifesto launch

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EIA launch Theresa Villiers, Shaun Hinds and Jackie Doyle-Price Photo Credit: image supplied

The Events Industry Alliance has called for a national event strategy as it launched its manifesto in Parliament.

The EIA manifesto was launched at a parliamentary reception on Wednesday 19 October, with guests from a cross party group of MPs including business minister Jackie Doyle-Price and event professionals from across the sector in attendance.

The manifesto aims to ensure the interests of UK business events are effectively represented, understood and communicated to government across the five pillars of maintaining recovery, growth, becoming the world’s meeting place, sustainability and developing skills and talent.

Speaking at the launch, Shaun Hinds, CEO of Manchester Central and newly appointed AEV chair and EIA chair, said: “We believe government can and should do more - and our manifesto outlines three asks that we have as an industry.

“We believe that the UK should take a strategic approach to business events that is explicitly linked to our industrial ambitions as a nation.

“Two, we believe that government should develop a national events strategy jointly between the DCMS and the DIT, that focuses on growing and attracting flagship events for sectors key to our national growth.

“And finally, we believe that the government needs to establish a strategic events delivery body to develop an approach to grow our industry and attract more major international conferences and exhibitions to the UK. With this support, we can make UK the global leader in delivering sustainable events."

Theresa Villiers MP, chair of the All Party Parliamentary Group for Events, said: “The manifesto will be a powerful tool for us in Parliament to us to understand how we can help your businesses grow and flourish and become more sustainable - and also contribute to economic growth and recovery even in these difficult times. I look forward to drawing on it in the advocacy I do on your behalf.

“Many MPs have major event venues and supply chain businesses in their constituencies, and I'm working to make sure that they recognise this and speak up for you in the chamber. It's time to make business events a central focus. I welcome your call to develop a national event strategy.”

The EIA manifesto aims to provide a strategic, national approach to business events spreading growth to all parts of the UK and driving international trade key to delivering a global Britain.

Rachel Parker, director of the EIA, said: “The EIA represents world-class venues, helping organisers host high profile shows across key business sectors serviced by accredited suppliers. We aim to be the voice of the events industry – representing business events.”

Working on behalf of the events industry associations, the Association of Event Organisers (AEO), the Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA), the Events Industry Alliance (EIA) provides a secretariat and platform to work together to achieve common objectives for the good of the events industry.

For further information on the Events Industry Alliance and the manifesto, visit https://www.eventsindustryalliance.com

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