The IMEX Group has partnered with creative agency Smyle to produce a series of digital activations for the global business events community leading up to IMEX America in November.
The full programme, which will run between May and September, will be announced next month. The new concept is designed to give tangible business value to IMEX’s traditional buyer and supplier audiences who have now missed a year of face-to-face trade shows. It also aims to unlock fresh business opportunities and attract a new online audience.
Carina Bauer, CEO of the IMEX Group, said: “Where 2020 was all about massive disruption and creativity in the face of chaos, in 2021 we’re focused on delivering digital experiences that generate business momentum and connections as we look towards IMEX America in November.
"Together with Smyle, and having learned huge lessons from PlanetIMEX, we’re planning a four-month activation with two clear advantages for the industry. First, it will be a time and a place for buyers and suppliers to build networks, nurture business leads and enjoy a sense of community and camaraderie. Second, for those who wish to use it this way, it will be a springboard for face-to-face engagement at IMEX America. Our partnership with Smyle, with their strong creative heritage, will enable us to deliver this ‘best of both worlds’ in a way that’s powerful, relevant and responsive to current business needs."
Dominic Thomas-Smith, MD of Smyle, added: "We’re really excited to be working with the IMEX Group in building an all-new communications platform for event professionals globally. The boundaries of digital know no limits - we can’t wait to bring innovative thinking and a load of creativity to deliver engaging, interesting and rewarding experiences for all who participate."
More details about the IMEX Group’s digital solutions will be announced next month. IMEX America takes place on 9 – 11 November at its new home of Mandalay Bay in Las Vegas.
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
