More than 3,000 meetings took place at the inaugural four-day IBTM Wired event last month, according to organisers Reed Exhibitions.
The organisers confirmed that more than 290 hosted buyers from 65 countries attended the online event on 28 June - 1 July, with a further 100 physical attendees in Singapore on day one for the SMF (Singapore MICE Forum) x IBTM Wired conference in partnership with SACEOS (Singapore Association of Convention and Exhibition Organisers and Suppliers).
Almost 3,200 one-to-one business meetings took place between hosted buyers and international destinations and suppliers, and 94 per cent of meetings were attended. The meetings satisfaction score for the event was 4.6 out of 5.
The 28 live and 39 on-demand education sessions were Events Industry Council (EIC) accredited, and there were almost 1,000 on-demand views of the Knowledge Programme during the course of the event and for two weeks afterwards.
Michael Jones, event manager of IBTM Wired, said: “Our first ever IBTM Wired brought the industry together to re-connect, learn new skills, and do valuable business in what has been an incredibly challenging period for our sector. We’re delighted with the results and the excellent feedback from participants.
“I’d like to thank our exhibitors, buyers and partners SACEOS, as well as the Singapore Tourism Board and Marina Bay Sands who were instrumental in bringing IBTM Wired to fruition.”
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
