Creative event agency Smyle has reshuffled its leadership team, a move which see Smyle’s first employee, Dominic Thomas-Smith assume the role of managing director.
Dominic Thomas-SmithFormer Smyle director, Andrew Dawson-Wills will move into the role of operations director, with oversight of the company’s digital, technical and commercial elements. Both positions support the expansion of Smyle’s new virtual and hybrid events offering ‘Beyond’, spearheaded by cofounder and innovation director Matt Margetson.
Smyle’s new virtual solutions include secure hosting and infrastructure, intuitive UX design, modern streaming services, integrated networking tools as well as bespoke augmented reality and 3D environments.
Rick Stainton, cofounder and group executive director said: “This is quite a watershed moment for us - our first employee promoted to MD.
“I remember on the first day Dom joined, promising him there were no limits as to how far he could develop his career at Smyle - that there would only be support for him to realise his ambitions. We are all very proud of his achievements to date and equally excited for what he will deliver in the coming years.”
Thomas-Smith identified highlighted four key areas he wants to focus on as part of his new role: digital, measurement, sustainability and diversity & inclusion.
“Innovation has always been part of our DNA and I am proud of our reputation as agile creatives who have consistently reinvented ourselves to be able to create bigger and better initiatives for our clients,” said Thomas-Smith.
“At no time has this been more evident than now as we aim to reshape an entirely new industry, thanks to our powerful combination of great talent, new technologies and imagination.”
Keith O’Loughlin, Smyle CEO added: “Smyle is founded on its people and Dom is the perfect embodiment of the energy, intelligence and forward-thinking that makes us unique.
“Together with Matt driving our product development as Innovation Director and Andrew focused on perfect delivery as operations director, Dom’s new role adds further resilience to our leadership group.
“Navigating through the pandemic and recession that is forecast to follow requires imagination and agility, and we are confident that we have built the strongest possible team to not only survive but thrive.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
