Strata Creative Communications has delivered 40 metres of beMatrix exhibition kit as infrastructure to help create ‘NASA Style facility’ at the Oxfordshire base of SalutetheNHS.org, which aims to serve one million meals to the NHS frontline in three months.
Strata has donated branded walls to create structure in the vast warehouse and since mid-April has been a key part of the logistics operation. Strata staff are currently running goods-in, managing stock and supplying the packaging lines, enabling the facility to distribute nearly 40 tonnes of goods a day. This, along with the contribution of many other partners and volunteers, has seen the campaign deliver more than 100,000 meals to date.
Simon Hambley, chief executive officer of Strata, said: “Strata has always had a family culture and we are proud to be able to contribute to our community in whatever way we can This is a great example of our staff and their drive to help others in these extreme circumstances.
“A special thank you goes to our fantastic event support team of Mat, Gary, Martin & Steve who coordinated and delivered the kit onsite and continue to provide their time and expertise to this fantastic cause. We obviously do not have a requirement for our beMatrix kit at the moment for live events, so it makes perfect sense to donate the equipment that we usually use to create exhibition stands, rather than have it sat in our warehouse.
“The events industry has been hit hard by this pandemic and it is inspiring to see how we as an industry are coming together and contributing our unique skillset to help tackle these unprecedented times. It is a privilege to be part of a team providing such a vital service to support our frontline NHS workers.”
Strata has more than 60 full time people based in two locations; Central London and Brackley, Northamptonshire. SaluteTheNHS.org was established by British businessman Ron Dennis CBE, best known for his former role as a major shareholder, CEO, chairman and founder of The McLaren Technology Group and the food and catering expert Nigel Harris, owner of Absolute Taste and former owner of Fresh Direct - one of the largest fresh food providers in the UK.
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
