Creative communications agency Top Banana has grown its digital capabilities in response to the pandemic.
Event Arena has been designed to bring an audience together, whether they are attending in-person, virtually or for events in a hybrid format.
Top Banana managing director, Jemma Peers said: “Whilst Event Arena has been a product we’ve owned for a number of years, the global pandemic provided us with an opportunity to significantly grow its capabilities and functionality.
“As an agency we were forced to navigate a new virtual world and rather than limiting ourselves to a third-party digital event solution, we knew growing, adapting, and innovating our own platform was the right path to take. Live events and engagement are what we do best, so it just made sense. Event Arena has provided us and our clients with greater flexibility and capability than other solutions, and we’re really proud of what we are able to offer our clients from our own in-house solution.”
The packages are available: Lite, Live, and Bespoke. Clients are able to request anything from a basic delegate registration site to a next level interactive virtual event or 3D world.
Top Banana director of strategy, Marc Hazelden added: “As a creative communications agency, we understand that not only are each and every one of our clients different, but every project we work on is different. That’s why we were really passionate about making sure Event Arena was a scalable solution that provided a high level of flexibility. We made sure we listened to our clients and what they needed from a digital platform to ensure we could provide them with everything they needed in one simple, flexible solution.
“If we’ve learnt anything from the pandemic, it’s that the world as we know it can change in an instance. We’ve kept that in the forefront of our minds when developing Event Arena to ensure it not only provides our clients with everything, they need in today’s world but that it has the capacity and flexibility to transition in the future.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
