BWH Hotels has officially rejoined beam - the trade association for the business
events, accommodation and meetings sector - bringing more than 200 properties
into the membership community.
The move marks a significant step in BWH Hotels’ continued
strategy to redefine its brand and elevate its presence in the business events
and meetings space. With a diverse portfolio, BWH Hotels is set to benefit from
beam’s Code of Practice, influential network, government lobbying, and
platforms designed to connect members with others in the hotel, venue and
agency community.
Nicola Wood, head of sales at BWH Hotels GB, said: “We are
delighted to rejoin beam. With an industry worth over £60 billion annually,
beam plays a critical role in spotlighting our sector’s contribution to the
economy and advocating for long-term support and change. This partnership
places BWH Hotels at the centre of that conversation, helping us stay ahead of
the game and align with industry experts who lobby for change and more support
for independent hotels.
“It also allows us to showcase our evolving brand to key
partners, agents and the wider business community - from luxury WorldHotels
properties to core Best Western to our Sure Hotels proposition, we offer a
broad range of accommodation options. What's more, beam’s values and Code of
Practice align perfectly with our focus on excellence, ambition, and strategy
for the future. We’re already signed up to the beam Annual Forum this summer
and look forward to engaging with other members at events throughout the year.”
As part of beam, BWH Hotels will also gain access to
exclusive training opportunities, sustainability initiatives and industry
working groups - benefits designed to help members navigate change and maintain
competitive advantage.
Louisa Watson, chair of beam, said: “We’re really happy
to welcome BWH Hotels back to the beam community. With their broad portfolio
and renewed energy, they bring incredible value to our membership network, and
we’re especially excited that BWH Hotels will be attending our 2025 Annual
Forum. Their presence helps strengthen our collective voice as we work to boost
the business events and accommodation sector across the UK.”
The 2025 beam Annual Forum takes place on 3–4 July at
Novotel London West and will explore the theme: “Relationships 2.0 – The
Heartbeat of Hospitality and Human Connection.”
