Two major Yorkshire-based event venues have united under one brand to offer planners more space.
The Pavilions of Harrogate and the Yorkshire Event Centre announced the merge to become the Great Yorkshire Events Centre, both based on the Great Yorkshire Showground which has marking the start
of a new chapter.
The venues which now combine under one brand, are both based
on the Great Yorkshire Showground which has The Grounds – a 340 acres of green
space, and parking for over 2,000 cars.
Allister Nixon, chief executive of the Yorkshire Agricultural Society said:
“The rebrand will link the businesses and the charity closer together, so that
clients know that when they book with us, they can fulfil their corporate
responsibility and are contributing to a greater good as all profits from our
events funds the work of the Society.”
The venues – which
have individually become known as The Halls and The Pavilions - are owned by
registered charity the Yorkshire Agricultural Society which has also been
rebranded to create unity between the businesses.
Richard Moorhouse, events director added: “Bringing the
event brands together allows us to market the Great Yorkshire Events Centre as
one destination that can cover all events for up to 50,000 people whether
that’s an exhibition or a conference, meetings to dinners, awards to product
launches, wedding and remembrances.”
As part of the expansion the Great Yorkshire Events Centre plans
to build on its ESG (environmental, social & governance) commitments. The
work, which is part of a sustainable long-term vision for the Showground, will
measure its current biodiversity and carbon capture capacity, as well as its
potential to enhance these further. This is one of the Society’s core
objectives - to advance and encourage the protection and sustainability of the
environment.
