Coventry
Building Society Arena has secured a string of new event wins as it continues
to see growth in its conferences, exhibitions and events business.
The venue -
which offers more than 20,000 sqm of flexible event space and is a centre for business,
sport and entertainment - has sealed deals that will see 27 new events hosted
over the next six months.
Alongside
high-profile live entertainment events including shows from Tom Grennan, Ed
Sheeran and Bob Dylan, the venue has built on a strong pipeline for its
conference, exhibition and meetings business.
The venue has
seen enquiry levels rise by 50 per cent compared to 2023, with enquiries now
being converted into event bookings – including bookings for private corporate
conferences and exhibitions that will be open to the public.
Over the next
six months the venue will provide the backdrop for conferences organised by
major national and international businesses in sectors including retail,
energy, sustainability, communications and financial services.
New
exhibitions and shows attracted include the Winter Tattoo Festival, Childcare
& Education Expo’s SEND Conference, Toolstation and more.
The series of
new events follow a period of continued investment at Coventry Building Society
Arena, including the opening of new 1,000 sqm multi-functional event space The
Curve earlier this year.
Coventry
Building Society Arena is also in the final stages of a multi-million-pound
refurbishment of its onsite four-star Doubletree by Hilton Hotel, with all 121
bedrooms being renovated, a new-look lobby and restaurant.
Jenni Ford, director of sales and marketing at Coventry Building Society Arena, said: “It’s
an incredibly exciting time for the venue and we’re seeing demand continue to
grow for our event spaces.
“The new
events secured for the coming months highlight the versatility of the venue,
with major artists, large corporates and exhibition organisers putting their
trust is us to deliver the best possible experience for their events.
“This builds
on a successful first half of the year and will carry that momentum through
into 2026. This now only showcases our ability to deliver incredible
experiences, but by attracting new events we are also providing a direct
economic benefit to the region.
“Our
reputation continues to grow as a trusted partner for delivering world-class
events, from national conferences, large-scale exhibitions and huge music
events to small meetings, private events and community activities.”
