Legends Global brought together four of Yorkshire’s most high-profile venues to showcase a seamless, buyer-ready proposition for the meetings and events market.
The portfolio - York Barbican, Connexin Live Hull, Sheffield City Hall and First Direct Arena Leeds - welcomed a group of senior event buyers for a one-day programme designed to demonstrate how a single point of contact can simplify planning, contracting and delivery across multiple destinations.
Delegates experienced venue briefings, operational walk-throughs and hosted hospitality, while seeing first-hand how Legends’ centralised model delivers consistent standards and coordinated operations across very different spaces.
The programme focused on hosted hospitality
elements, including transfer via the Yorkshire Party Bus to maintain energy and
fun, lunch in Hull and a VIP box experience at the Tom Grennan show in
Leeds, it also featured a ballroom dancing activity in Sheffield City Hall’s
purpose-built dance hall to demonstrate creative delegate engagement.
- At York
Barbican, buyers saw a city centre venue that pivots from conferences and
awards to live performance, supported by integrated production and
catering.
- Connexin
Live highlighted the versatile auditorium spaces and one of the
largest folding walls in Europe, perfect for creating a standalone
conference space with adjacent exhibitor or catering breakout
areas..
- Sheffield
City Hall demonstrated heritage with contemporary delivery, ideal for
association plenaries and elegant breakouts, with the dance activity
providing a practical example of interactive programming.
- First
Direct Bank Arena was presented as a turnkey exhibition venue
offering approximately 2,500 sqm of flat floor space and end to
end services, showing how large-scale programmes can be delivered without
additional complexity for planners.
“From the first
enquiry to the final debrief, buyers tell us they want service, consistency and
confidence,” said Amy King, head of exhibitions and live events UK venues, Legends Global. “This Yorkshire showcase proved exactly that, four
distinct venues, one integrated team. With unified standards, shared data and a
single point of contact, we make multi venue itineraries simpler to place and
stronger to deliver. While this programme focused on Yorkshire, the same one
stop model spans Legends Global venues across the rest of the UK including
London, Manchester and Newcastle, as well as key European cities.”
Buyer attendee,
Anna Coffey from Bien Venues concluded: “A fab day out, with a great group of
people. It was a great way to see multiple venues in one day. The standout for
me had to be Connexin Live, as it just a modern and flexible space. I also
enjoyed the salsa lesson at Sheffield City Hall.”
