The Brewery bought by Rhubarb Hospitality Collection for undisclosed sum

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the brewery The Brewery Photo Credit: image supplied

Rhubarb Hospitality Collection (RHC) has acquired The Brewery, one of London’s leading corporate event venues, for an undisclosed sum.

RHC’s investment expands the firm’s footprint in UK venues and brings its total employees to more than 2,500. RHC has continued to grow rapidly since its acquisition by Oak View Group (OVG) in 2023, one of the biggest UK hospitality deals of recent times. OVG is a leader in live experience venue development, management and premium hospitality services and has recently opened Co-op Live in Manchester, UK where RHC provides hospitality service.

The Brewery, located in the City of London, hosts more than 500 events annually and is one of the City of London’s premier corporate event venues.

The Brewery’s existing management team, led by chief executive James Varah, will work with RHC’s chief executive, P.B. Jacobse, to develop a portfolio of premium event venues within the capital. The Brewery’s historic Grade II listed space will continue to host conferences, exhibitions, awards, and dinners for its clients.

RHC has venues across London, New York and Berlin and caters for more than 5 million people every year at venues including the Royal Albert HallAscot Racecourse, Sky Garden, 22 Bishopsgate, immersive live entertainment experiences Mamma Mia! The Party and Frameless. RHC also provides food, drink, and hospitality services at Co-op Live, the UK’s largest arena, and helps deliver the arena’s sustainability commitments.

P.B. Jacobse, CEO, The Rhubarb Collection, said: “Rhubarb has been on a steep growth curve that OVG has supercharged in the last year. We are delighted to add The Brewery in the heart of London to our growing portfolio and look forward to working with their team to deliver exceptional events, and continuing to provide unique, unforgettable experiences for visitors.”

James Varah, chief executive, City Brewery Limited, said: “The Brewery has developed a reputation as the go-to venue for major conferences, awards, and dinners in the City of London. Rhubarb has quickly become one of the leading hospitality businesses in the UK, and this partnership will enable us to further enhance our existing customer offering and develop exciting new venue opportunities in the coming years.” 

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