In this episode of Eventful Life, Holly Patrick spoke with Graham Alderman, managing director and owner of Ulterior Events and his father Martin Alderman who first founded the business back in 1991.
Join them as they discuss why they’re passionate about the incentives industry and why a supper of jacket potatoes prevails over snake, every time…
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
