"Without memory, it’s just a holiday," explains Maria Tsierkezos, director of client growth and marketing at Nteractive.
Tsierkezos joined M&IT's Paul Harvey at IMEX Frankfurt to explore how incentive travel is evolving beyond flawless delivery into something far more strategic.
Here she explains why ROI now goes beyond sales metrics, how memory design sits at the heart of successful programmes, and why consistency, personalisation and behavioral outcomes are redefining success in the industry.
