Former TRO managing director joins Wonder, Amplify’s business campaigns and
experience agency.
Amelia
Shepherd, most recently MD of experiential marketing agency TRO, has joined Wonder, the
business campaigns and experience agency whose clients include Google, Canva
and Visa, as director of growth.
Shepherd's role will involve driving Wonder forward by unearthing new opportunities
while helping to further build the agency and its reputation. Working closely
with Wonder's senior leadership team, she will also share her expertise with
the wider Amplify group’s global culture, reputation and growth (GCRG) team.
In
her last role as TRO’s MD, where she worked for over a decade, Shepherd helped
shape the business through a period of change by enhancing its product
offering, redefining its business development approach and nurturing the team.
Her input helped the agency win notable awards including Agency of the Year.
Shepherd said: “I'm super excited to take
the best of my previous B2B experience and apply my more integrated B2C
approach to reimagine the next era of business experiences and campaigns. The
convergence of creativity, technology and culture is reshaping how we design
and deliver these experiences, making it an exciting time for disruption in
this space. With Wonder's amazing team and solid track record in delivering
world-class experiences, the stage is set for an exciting new chapter, and I'm
thrilled to be part of it.”
