Barbara Jamison-Woods has made history by being appointed as the first London-based president of the City Destinations Alliance (City DNA).
As the newly elected president, Jamison-Woods, whose day job involves heading up Europe for London and Partners convention Bureau, will work alongside the CityDNA board and its 121 members - which include tourist boards, convention bureaus, and city marketing organisations – to promote responsible and sustainable tourism across Europe.
CityDNA was set up to connect European cities and urban regions looking to build, shape, and grow their visitor economies.
Jamison-Woods’ appointment was announced during the City Destinations Alliance International Conference and General Assembly in Bologna, where she was elected to serve a three-year term.
With 25 years of experience in international tourism and destination promotion, Jamison-Woods brings expertise from her role as head of europe at London & Partners where she regularly works with cities across the continent.
Her appointment comes as Europe gears up to play host to major events like the Olympics in Paris, the World Summit AI in Amsterdam, as well as the European Society of Cardiology Congress in London.
On her appointment, Jamison-Woods said, “Europe welcomes millions of visitors each year, making it a top destination worldwide. As the president of the City Destinations Alliance, my job is to make sure that we make the most of this, by showing off all the great places to stay and visit - and by making sure tourism helps our economies grow. I believe strongly in the power of working together and I’ll work hard to support every part of our industry and show why Europe is a great place for people to live, work, meet, and explore.”
Jamison-Woods’ appointment follows her six-year tenure on the CityDNA board, including three years as vice president focusing on promoting city collaboration.
City DNA’s chief operating officer, Flavie de Bueil added, “We are delighted that Barbara is leading our alliance. Her outstanding experience in the tourism and meetings sector, combined with her strong team spirit, will certainly boost the Alliance, the new brand, and the delivery of its current WeGeneration strategy.
“We are also looking forward to seeing Barbara use her background in the association world to make City Destinations Alliance grow and diversify our membership with deeper engagement. We also foresee bigger advocacy on the role of cities, including her commitment to a sustainable, inclusive, and responsible visitor economy that benefits people, the planet, and prosperity.”
