Birmingham residential events venue Conference Aston
has appointed a new apprentice to the team as a marketing administrator.
With a background in media and a previous career in video production, Nyna-Marie Kelsey will provide support for Conference Aston's online and offline marketing initiatives, collaborating with internal and external communications activities and design teams to enhance the venue’s marketing efforts.
The appointment shows how apprenticeships continue to form part of Conference Aston’s longer term people development plans as it continues its post-pandemic recovery and aims to attract new talent to the hotels, hospitality and events sector.
Samantha Brown, head of Conference Aston, said: “Apprenticeships have been a valuable initiative for a number of years at Conference Aston. As we embark on our first marketing apprenticeship at the hotel, we look forward to the innovative and creative contributions Nyna will make in enhancing our brand presence and communication strategies. We are confident that Nyna's skills and enthusiasm will contribute to the ongoing success and growth of Conference Aston in the coming months, helping us promote Conference Aston across the Midlands and beyond.”
Having studied media for three years at UCFB and accumulated four
years of experience in video production at Ark Media Productions, Kelsey decided
to embark on a new professional journey in marketing. This transition led her
to undertake an apprenticeship, allowing her to apply existing skills while
acquiring new ones to start a successful career in marketing.
Nyna-Marie Kelsey added: “One of the key highlights about the role is the opportunity to infuse my own creative ideas into projects I work on and help the team to enhance the venue’s marketing and communications strategies. The role not only aligns with my passion for creativity but also allows for continuous professional development with ample support from the team."
As a wholly owned subsidiary of Aston University, Conference Aston
is committed to developing partnerships rooted in knowledge. The venue is built
on the grounds of a university, where the expansion of minds through learning
is inherent.
The incorporation of apprenticeships in
developing the people and organisation is driven by working closely with the university’s human resources and organisational development teams. A number of learning providers support the
programmes, from overarching management qualifications to specific areas such
as catering and marketing.