Diversity Alliance launches 'game-changing' data project

Diversity and Inclusivity / 
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Diversity Alliance is calling on eventprofs to take part in a new data project that aims to transform the way the sector approaches DE&I in the workplace.

Sponsored by M&IT and Cvent, Driving Success through Diversity is looking to gain a deeper understanding into DEI in the sector, identify improvement areas and create meaningful change. 

Felicia Asiedu, marketing director at Cvent, said: “We know that much has been said on the topic of DE&I in recent years, but without data to underpin these conversations, there is little opportunity to measure and track progress in these areas.  

“The hope of creating and maintaining environments that inspire and look after employees can only be realised when organisations truly understand what it takes to cultivate a culture of inclusivity and equity. We are confident that this research will go a long way in supporting the drive towards this goal.” 

The project takes the form of a survey, which will be further enriched by in-depth interviews with industry leaders, freelancers and those in middle management, supervisory and c-suite roles. It will offer insights into employee engagement, retention, and productivity, addressing the following vital areas:

  • Commitment – Improving organisations commitment to workplace change. 
  • Diversity - Ensuring equal opportunities for all diversities. 
  • Inclusion - Cultivating inclusion in the workplace through a culture of belonging. 
  • Equity - Eliminating barriers and biases for the event industry to be more equitable. 

The project is being spearheaded by data management and social media consultant Nyomi Rose and Diversity Alliance founder Gabby Austen Browne. 

“Data has always been the missing piece of the puzzle when trying to highlight the value and importance of initiating DEI strategies and policies in the workplace,” said Austen Browne. “So, access to data on the impact of diversity and inclusion initiatives is going to be a game-changer for companies, agencies, venues and the industry as a whole. I envisage that organisations embracing these insights will gain a competitive edge in the industry.” 

“This report will offer a wealth of data and knowledge that will empower event companies, leaders and professionals to deepen their commitment to diversity and inclusion,” added Rose. “The project will share a blueprint for organisations to create a more inclusive work environment, cultivating a workforce that reflects the diversity of our society, and ensuring that everyone feels a sense of belonging.”  

Paul Harvey, editor of M&IT said: ““This project signifies a pivotal moment for the diversity and inclusion landscape. It will offer organisations a roadmap to success, innovation, and growth.  

“Don't miss the opportunity to gain access to this transformative data report and embark on the first step towards a more inclusive, engaged, and productive future by either taking part in the survey or reaching out to the team to be interviewed.” 

To take the survey visit: https://bit.ly/TheDEISurvey

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