'As an industry, we need to act now': FF15 launches University Challenge

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FF15 University Challenge FF15 University Challenge Photo Credit: Freepik

Mentoring programme Fast Forward 15 (FF15), is launching University Challenge, a new programme designed to connect students with the opportunities the industry has to offer.

The launch is in response to the sector's potential talent crisis, with university enrolments in event management degree courses decreasing over the past decade.

This decline has the potential to jeopardise the future of an industry that thrives on creativity, innovation, and fresh talent.

The talent cap: a call to action

The number of students pursuing event management degrees has seen a significant drop over the last several years. The covid-19 pandemic, cost of living, and a lack of career visibility in schools have left some questioning the viability of a career in the industry.

Fay Sharpe, founder of Fast Forward 15, is determined to reverse this trend. “As an industry, we need to act now. We must show students that pursuing an events degree opens doors to incredible opportunities. If we don’t, we risk losing this vital talent pool. The University Challenge is our way of bridging the gap between universities and the industry while inspiring students to see the potential of an events career.”

What is the Fast Forward 15 University Challenge?

The initiative invites teams of three to six students currently enrolled in event management courses to create, plan, and deliver a real-life charity event in support of industry fundraising body Meeting Needs.

Mentorship: Each team will be paired with an experienced FF15 mentor to guide them. 

Industry Training: Participants will receive professional training on Cvent’s event registration system, gaining hands-on experience.

Seed Funding: Approved teams will be granted seed funding to help bring their ideas to life.

Prizes: The winning team will earn £1,000, exclusive mentoring sessions with Fay Sharpe and industry leaders, plus invitations to prestigious industry events. 

Why should students join? 

 Participating in this challenge offers students a unique opportunity to gain practical experience, build industry connections, and showcase their creativity to potential employers.

"These students are not just participants—they are our future clients, colleagues, and innovators. By engaging them now, we’re shaping the future of the events industry while offering them an invaluable career springboard,” explained Sharpe.

For more information,  message [email protected] or follow the Instagram account @Fastforward15UK

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