Endellion King has been appointed head of incentives at Strata.
King brings more than 15 years’ experience in the live
events industry and joins Strata from Top Banana, part of the TBA Group, where
he was director of reward and recognition.
He will be tasked with expanding Strata’s in-house incentive offering and delivery. King's previous experience has seen him enjoy various event and
operational roles at Crown, before Crown became part of Strata, and AddingValue.
“I have worked alongside Endellion in a previous role, so
I’m thrilled he’s joining us. With the launch of Sherbet and the increasing
demand from clients for bigger, better, and more creative incentive events,
there is no better person to head up our incentive team than Endellion,” said Simon
Hambley, CEO of Strata.
“He lives and breathes incentives and is incredibly
passionate about his work. He is an exciting addition to our team, someone who
will champion the value of incentives and the capabilities within Strata to our
clients.”
King added: “The incentives industry is changing constantly,
and clients are seeking fresh and innovative ways to incentivise their teams
all the time.
“In my new role, I’m looking forward to collaborating with
the wider Strata team, to progress their forward-thinking approaches to live
events, incentives, rewards and recognition and to enhance their already
impressive offering. With the recent launch of Sherbet, and its exponential
growth, the timing couldn't be more perfect.”
King will take over the role previously held by Mike
Parrott, who moves over to become managing director of Sherbet, a new rewards
and recognition platform, which sits within the Strata Group.
