The ICEAwards UK are calling this
years’ event one of the most positive in its now 10-year history, following
recognition of a ‘new kind of event standard’ at the awards.
The annual awards recognise the hard work of international in-house corporate event planners (ICE). This year, the UK awards took place at Convene Sancroft, St Paul's, London, alongside the ICEDay conference and ICEExpo.
ICE founder and CEO, Anita Howard, said: “We really feel we’ve
reached a new kind of event standard with the quality, scope, creativity, and
reach of the entries this year. We’ve seen some amazing campaigns, brilliant
results, and a real faith in what we do, across many different corporate
sectors.”
BBC Studio’s
were one of the biggest recipients of the evening, scooping three awards,
including Best Creative, Innovation & Discovery Award, sponsored by
Cvent, for its Planet Earth III Global Programme Launch, and Logistical
Challenge of the Year, sponsored by Farnborough International Exhibition and
Conference Centre, for its Future Facing Expo. The event professionals behind
these activations were also recognized as the Best Team of the Year,
sponsored by SEC, which went to the BBC Studios Global Events Team.
NatWest Group
were also double winners at the ICEAwards UK, receiving both Best
Motivational Event, sponsored ICC Belfast, and Best Hybrid Event,
sponsored by Encore, for its NatWest Digital X Launch.
Meanwhile,
following the broadcast and banking themes, ITV Studios picked up Best
International Event, sponsored by Austria Center Vienna, for its
‘Experience Everything' activation, while Barclays claimed the Best Customer
Experience, sponsored by Convene, for its Games Frenzy 2023 event.
The Best
Environmental, Social and Governance Event, sponsored by Maritz, was won by
BioNTech SE, for its
‘Working together to promote vaccine equity for Africa’ activation. The Best
Agency Collaboration, sponsored by ACC Liverpool, was picked up by Deloitte
for its UK Partner Meeting 2023 - 27Unlocked.
The Best
Brand Experience, sponsored by DRPG, was taken home by PwC for the PwC: AI
for Government Hackathon, and the Best Community Engagement, sponsored
by Tobacco Dock, was won by The Co-op for its Aylesham Pantry activation.
Howard concluded: “This has been our 10th ICEAwards and we feel
we’ve really gone 10x when it comes to the quality of what we’re seeing, the
impact events are having on businesses, and the creativity and drive of the
people behind these experiences and activations. It’s such an energetic and
positive time to be part of the ICE community.”
