Identity has appointed Olivier Vallee as managing director as the business continues its international growth strategy.
The
announcement comes after Identity completed the delivery of its second
Conference of Parties (COP) event, this time in Dubai, widely considered one of
the most powerful global events of its kind. It also follows another successful
delivery by the agency of London’s New Year’s Eve fireworks
celebrations.
These international events will form a central part of Vallee’s ambition for the business internationally
as the wider brand continues its ambitions around the world. He has experience from across the events industry, including
roles in leading agencies from George P Johnson and 2Heads, to his most recent position
at Nteractive.
Vallee has also been an integral part of the event programmes of some incredibly high
profile, international brands, including, Rolls-Royce, Cisco, Airbus, BBC, IBM,
Microsoft, Vodafone, Salesforce, GSMA, Gartner, working on events from conferences
and product launches, to exhibitions, incentives, and sales meetings.
“Olivier’s
appointment follows another remarkable year for our business and the beginning
of an exciting 2024. It also allows us to continue to be brave, innovative, and
ambitious with our plans for the future,” comments Michael Gietzen, Group CEO,
Identity. “He’s a visionary leader, he’s an event professional through and
through and he does it by creating cultures and teams through a positive,
human-first approach. He’s a great addition to the team.”
Vallee added: “This is a once in a lifetime opportunity, joining one of the fastest
growing brands in the events industry, being part of an incredible group of
people, and handling some of the most recognised events on the planet. We have
the talent and experience, and clients who really believe in what we do.
“I’ve been involved in many international businesses and this move, from
a UK company to an international group, is extremely exciting. There is some
amazing talent in the agency, I’m really keen to learn from it, collaborate with
it and together create amazing human experiences internally and externally.”
