Brand experience agency Yellow Fish has announced that event expert Jess Charles is joining the business as head of live.
In this new role, Charles will work closely with the Yellow Fish team to lead the delivery
of all live events across all global activations
as well as being part of the leadership team.
Charles will be re-united with Yellow Fish director David Heron, having previously worked together as co-heads of the Black Tomato
Agency until 2020. Heron says he is excited to be working together
again, citing the incredible opportunity for Yellow Fish to have ‘one of the
industry’s very best’ join the team.
In 2021, Charles continued her
agency journey working across a number of key client accounts delivering
several live B2B/B2E campaigns before returning to her freelance roots as senior executive producer leading a team and delivering a high-level sports
sponsorship activation for two years running.
She said: “I’m
fortunate and excited to have the opportunity to join such a talented and
experienced team at Yellow Fish who are all motivated by the endless possibilities
to deliver great work for our clients.
“The industry has
evolved so much over the last few years, the demand for creativity in events
continues to push boundaries and I am looking forward to shaping and growing
the live team for Yellow Fish alongside the senior leadership team. It's an
incredibly exciting time for both us and the industry and I can't wait to
collaborate with our clients and tell their story together through the power of
live.”
Yellow Fish owner and MD Laura
Pace added: “I am thrilled to have Jess on board as
we continue to grow and introduce new clients at Yellow Fish. As demand to
deliver across event type and category grows having Jess to lead the live team ensures we will continue to deliver stand
out events for our client. Jess’s expertise will
be invaluable across the whole business, not just events, as we continue to
evolve to meet client’s changing needs.”
