The Association of Event Organisers (AEO) has appointed Anna Golden as its new chief executive officer, effective
January 2025.
With more than two decades in the events industry, Golden, who has most recently been consulting, brings experience from her previous role as commercial director at Olympia London.
During her tenure, she grew revenue to its
highest recorded figure pre-Covid and played a pivotal role in Olympia's £1.3
billion redevelopment plan. She
also oversaw the original rebrand of Olympia London and secured
contracts with major trade and consumer shows, such as the Ideal
Home Show and London Book Fair.
As a founding member of Olympia London’s staff-driven ESG initiative,
The Grand Plan, Golden championed industry-leading practices that reflect
her holistic approach to business strategy, customer experience, and
organisational culture. Her leadership style combines a focus on sustainable
growth, brand development, and understanding industry trends.
As CEO, Golden will lead the AEO’s mission to support UK event
organisers through advocacy, membership growth, and strategic advancement.
Rachel Swann,
chief operating officer at dmg events and chair of AEO, said: "After
a thorough selection process, we are excited to welcome Anna as our new CEO.
With her extensive industry expertise and excellent reputation, she is the
ideal choice. We’re confident she will bring fresh ideas and a strong strategic
vision to the AEO, driving continued growth and delivering greater value for
our members."
Golden added: “I’ve known the
AEO and its community for many years, so the opportunity to lead this important
organisation is very exciting. I look forward to reconnecting with familiar
faces and collaborating closely with the chair, executive committee, team, and
members to drive growth and ensure continued relevance. With a handover period
planned for December, I’m eager to hit the ground running in 2025.”
