AbleMaxx has appointed Heidi Williams
as the new UK account director for Destination DC, the official CVB for
Washington DC.
Williams is a seasoned events specialist
with more than 15 years of global experience in strategic sales, event
management, and business development. Her previous roles include managing a
range of client portfolios at BI WORLDWIDE, enhancing brand presence and
driving revenue growth.
"We are thrilled to welcome Heidi
to the AbleMaxx team," said Maxine MacPherson, founder and MD of AbleMaxx.
"Her extensive background and innovative approach will be
instrumental in driving our initiatives forward and strengthening our
partnership with Destination DC."
Williams added: "I am excited to join
AbleMaxx Ltd and work with Destination DC. Washington DC is a vibrant and dynamic
city with so much to offer, and I look forward to contributing to its growth as
a premier travel destination for UK visitors. As an agency planner previously,
I have always recognised the value a CVB brings to event planners and I know Destination
DC to be best in class in the UK MICE industry."
AbleMaxx Sales & Marketing, based
in Marlow, celebrated its 10th anniversary last year, its portfolio covering
Global DMC Partners, Destination DC, Destination Wembley, Transcend Cruises and
Niche! by AbleMaxx Venues Portfolio, with venues across Europe, Caribbean and
the Maldives. AbleMaxx also manages other industry consultancies.
