SongDivision, a well-known provider of music-based team building and interactive corporate entertainment, has appointed Ardie Worsley as its chief marketing officer based in Sydney, Australia.
In this role, Worsley will lead the company's global marketing efforts and help drive growth in key markets around the world.
Worsley brings over 15 years of experience in marketing and brand management to SongDivision. Prior to joining the company, he served as marketing director at rapid scale-up meal kit provider QuiteLike, a subsidiary of Coles Group, where he oversaw the launch and development of the brand and product. Prior to this, Worsley was managing director at London-based digital marketing agency Said Digital, and has also held senior marketing positions at several other high-growth companies in Australia and the UK including global media agency OMD, the Australian Radio Network (ARN), and charitable organisations National Breast Cancer Foundation (NBCF Australia) and Scope UK.
"We are thrilled to welcome Ardie to the SongDivision team," said Andy Sharpe, CEO of SongDivision. "His extensive experience in building and leading high-performing marketing teams all over the world, coupled with his passion for music and entertainment, make him the perfect fit to help drive our growth and expand our global footprint."
In his new role, Worsley will be responsible for overseeing SongDivision's global marketing strategy, including brand development, demand generation, and digital marketing initiatives. He will also work closely with the company's sales and events teams to develop and execute marketing campaigns that support the company's growth objectives.
"I’m honoured to join the SongDivision team and help drive the company's growth in the year ahead," said Worsley. "SongDivision has a unique and compelling value proposition, and I am excited to work with the team to showcase our capabilities and bring the power of music to even more companies and organisations around the world."
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
