Brand experience
agency Identity has appointed Martin Fullard to its senior leadership team as marketing and communications director.
Fullard most recently served as associate director of news and content at Davies Tanner, where he played a key role in developing
policy through The Business of Events think tank.
"Martin's appointment
represents a strategic milestone for Identity as we continue to expand our
global footprint and strengthen our position as an industry leader in creating
transformative brand experiences," said
Olivier Vallee, global managing director of Identity UK and Middle East. "His
deep understanding of the events landscape, combined with his proven track
record in advocacy and communication, will be instrumental in articulating our
vision and value proposition to clients worldwide."
Fullard is well known for his work as former editor of
Conference News and editorial director at Mash Media. His experience includes
media appearances on BBC, LBC, and CNN, where he has consistently championed the
economic and societal impact of the events sector.
In his new role, Fullard will lead
Identity's global marketing and communications strategy, aiming to showcase the agency's approach to creating
human-centric events and experiences. His recent authorship of a white paper on the global events economy for The Business of Events demonstrates
his strategic understanding of the industry's challenges and opportunities.
"Identity's commitment to
creating inspiring moments and epic experiences aligns perfectly with my vision
for the future of our industry," said
Fullard. "I am excited to join an organisation that combines
creativity, innovation, and purpose-driven storytelling to deliver lasting
impact for clients and their audiences.
“We should never underestimate the
social and economic impact of events and experiences, and I want to be able to
share the stories of how Identity brings this to life."
This appointment comes at a time of
significant growth for Identity, as the agency continues to expand its
full-service capabilities and strengthen its position within The Human
Network's portfolio of specialist agencies, which also recently expanded into
corporate travel management to complement its existing suite of client
services.
