Paul
Fitzpatrick has been promoted to chief operating officer at Identity, a global
live events agency responsible for the G7 Summit in 2021, London's 2022 New Year’s Eve firework display and the coronation of King Charles III.
Fitzpatrick
is tasked with continuing to develop the agency’s international presence and
realising its ambition to be one of the leading names in global events.
Fitzpatrick
joined the business in 2012 and has been a central part of the agency’s
expansion, originally within the UK market, and more recently into the Middle
East. His new role will see the continuation of this growth strategy,
addressing new international markets, including the US, expansion of the Middle
East business.
“This
is a big move for Identity and an endorsement of the talent we have within the
business. Paul has played a pivotal part of our growth over the last 10 years
and played a key role in our expansion into the Middle East,” said Identity group
CEO, Michael Gietzen. “He has the experience and know-how to lead our
international growth into the US, to support our M&A programme, and to
continue to establish Identity as the human experience agency.”
“We
have an amazing blueprint here at Identity, and we’ve curated some of the most
important events of a generation, in multiple territories,” adds Paul. “This
move is the continuation of this strategy, where we use our understanding of
Human Experience, our creativity, our belief in the power of live events, and
our ability to set up local networks with the best people around, to produce
successful, challenger businesses around the world.”
